Caution
Effaclar Duo+ M
40 ml gel-cream · SA 0.5 % + LHA + niacinamide. Well-made, gently dosed — sold with numbers its own evidence can’t carry. Full dossier live.
Read the dossier →
In review
The Cure
Episode 01 is live; the dossier is in editorial review. Claims, sources and verdict publish together — not before the review is complete.
Watch Episode 01 →
In review
Advanced Snail 96 Mucin Power Essence
Scheduled: 01:25 on the program. Nine verification steps in progress — identity and INCI confirmed, claims sheet under way.
See the schedule →
In research
My daily Mascara
Short format live, product dossier in research. We name the brand when the identity check is complete — not before.
Watch the short →by Alina
Negative assessments, published
No rejections published yet — but the standard that will produce them is public from day one: safety problems, identity misrepresentation or missing ingredient disclosure.
Read the criteria →
Public rule
How a dossier is made
Nine steps, five scored dimensions, six claim statuses. The Trust Standard is a public product rule — not an internal memo.
The Trust Standard →Statuses are editorial statuses under the Trust Standard: Selected · Verified · Recommended · Caution · Rejected — plus “in review / in research” while a dossier is being built. Paid placement, if it ever appears, is always labelled and never mixed into this ordering.